Adams developed this cartoon character and held a contest in his workplace to name him. Most people are familiar with Dilbert, the main character in Scott Adams’ comic strip about an engineer who, in some ways, epitomizes the white-collar worker in corporate America. Contributes to an understanding of the history of transmedia storytelling in technical communication.Provides a potential pedagogical tool for introducing technical communication students to transmedia storytelling.Examines the role of transmedia storytelling in a high-stakes training program in which entertainment supported education.Keywords: transmedia storytelling, participatory culture, safety education, cartoon characters, history of technical communication Practitioner’s Takeaway: Results: From my analysis, I found that the Navy’s use of the Dilbert myth combined multimodality with radical intertextuality in order to foster additive comprehension it also employed a robust set of transmedia storytelling techniques.Ĭonclusion: These findings suggest that transmedia storytelling was used to communicate technical information before the digital age and that the Navy’s Dilbert campaign is a potentially useful historical example for illustrating transmedia storytelling techniques. Method: I located and gathered primary sources in the Navy’s safety campaign from archives, museums, and military and civilian publications, and then analyzed these artifacts according to the definition and attributes of transmedia storytelling in Jenkins (2007, 2011). Navy’s “Don’t Be a Dilbert” aviation safety campaign during World War II was a fully developed example of transmedia storytelling and whether it could be used as an illustration of transmedia storytelling in technical communication. Purpose: My goal was to determine whether the U.S.
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